Lim Young-woong has secured the top spot in the brand reputation ranking for trot singers based on big data analysis for January 2025.
On the 26th, the Korea Corporate Reputation Research Institute announced the brand reputation rankings for trot singers. The institute extracted 72,348,202 pieces of big data on trot singer brands from December 26, 2024, to January 26, 2025, and analyzed the brand reputation index based on consumer participation index, media index, communication index, and community index. This represents a 17.20% increase compared to the 61,732,830 pieces of big data on trot singer brands from December.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. Through the analysis of trot singer brand reputation, it is possible to measure positive and negative evaluations of trot singer brands, media interest, and the level of consumer interest and communication. The brand reputation ranking recommendation index is included as a weight in the brand reputation algorithm.
The top 30 trot singer brand reputation rankings for January 2025 are as follows: Lim Young-woong, Lee Chan-won, Park Ji-hyun, Ahn Seong-hoon, Young-tak, Jin Hae-sung, Park Seo-jin, Son Tae-jin, Song Ga-in, Na Hoon-a, Jeon Yu-jin, Jung Dong-won, Jang Min-ho, Eun Ga-eun, Kim Da-hyun, Hong Jin-young, Kang Jin, Jang Yoon-jung, Seol Woon-do, Mai Jin, Yang Ji-eun, Na Tae-joo, Jin Sung, Kim Yong-bin, Tae Jin-ah, Kim Hee-jae, Kang Moon-kyung, Kim Soo-chan, Kim Yeon-ja, Enok.
Lim Young-woong, who ranked first in brand reputation, had a participation index of 1,073,432, media index of 989,244, communication index of 1,789,129, and community index of 1,604,861, resulting in a brand reputation index of 5,456,666. This is an 8.02% decrease compared to the brand reputation index of 5,932,750 in December.
Lee Chan-won's brand ranked second with a participation index of 715,067, media index of 739,092, communication index of 1,051,967, and community index of 871,251, resulting in a brand reputation index of 3,377,376. This is a 24.96% increase compared to the brand reputation index of 2,702,853 in December.
Park Ji-hyun's brand ranked third with a participation index of 580,590, media index of 575,294, communication index of 977,810, and community index of 970,681, resulting in a brand reputation index of 3,104,375. This is a 24.71% increase compared to the brand reputation index of 2,489,310 in December.
Ahn Seong-hoon's brand ranked fourth with a participation index of 117,232, media index of 527,879, communication index of 804,951, and community index of 761,890, resulting in a brand reputation index of 2,211,952. This is a 41.73% increase compared to the brand reputation index of 1,560,646 in December.
Young-tak's brand ranked fifth with a participation index of 488,363, media index of 448,532, communication index of 631,169, and community index of 559,832, resulting in a brand reputation index of 2,127,896. This is a 20.98% increase compared to the brand reputation index of 1,758,899 in December.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan stated, “According to the big data analysis of trot brand reputation for January 2025, Lim Young-woong's brand ranked first. Analyzing the trot brand category, there was a 17.20% increase compared to the 61,732,830 pieces of trot singer brand big data from December. Detailed analysis shows a 14.02% increase in brand consumption, a 14.37% increase in brand issues, a 5.99% increase in brand communication, and a 24.86% increase in brand spread.”
He added, “In the link analysis for Lim Young-woong's brand, the keywords ‘warm, volunteer, donate’ scored high, and in the keyword analysis, ‘Hero Era, Good Competition, I'm a Hero’ scored high. The positive ratio analysis showed a positive ratio of 89.60%.”
The brand reputation analysis for trot singers in January 2025 included Lim Young-woong, Lee Chan-won, Park Ji-hyun, Ahn Seong-hoon, Young-tak, Jin Hae-sung, Park Seo-jin, Son Tae-jin, Song Ga-in, Na Hoon-a, Jeon Yu-jin, Jung Dong-won, Jang Min-ho, Eun Ga-eun, Kim Da-hyun, Hong Jin-young, Kang Jin, Jang Yoon-jung, Seol Woon-do, Mai Jin, Yang Ji-eun, Na Tae-joo, Jin Sung, Kim Yong-bin, Tae Jin-ah, Kim Hee-jae, Kang Moon-kyung, Kim Soo-chan, Kim Yeon-ja, Enok, Hong Ji-yoon, Kim Tae-yeon, Oh Yoo-jin, Shin Sung, Jin Si-mon, Park Sang-cheol, Park Min-soo, Park Gun, Choi Jin-hee, Jin Wook, Kim So-yeon, Yoyo-mi, Park Hyun-bin, Choi Soo-ho, Lin, Kim So-yu, Choi Baek-ho, Kim Na-hee, Nam Jin, Maria, Na Sang-do, Shin Yu, Son Bin-a, Choi Woo-jin, Joo Hyun-mi, Kim Jung-yeon, Lee Seung-yeon, Gong Hoon, Yoon Soo-hyun, Kim Yong-im, Jo Hang-jo, Nam Seung-min, Park Hye-sin, Hong Ja, Kang Hye-yeon, Jo Jung-min, Na Young, Park Gu-yoon, Shin Seung-tae, Moon Yeon-joo, Kim Yang, Geum Jan-di, Yang Ji-won, Jung Seo-joo, Bae Ah-hyun, Kim Yeon-ji, Kim Kyung-min, Kim Ui-young, Byeol Sa-rang, Jung Mi-ae, Seol Ha-yoon, Jae-ha, Yoo Ji-na, Kim Soo-hee, Min Soo-hyun, Park Seong-on, Miss Kim, Ryu Ji-gwang, Yoon Tae-hwa, Jung Da-kyung, Kim Hye-yeon, Lim Seo-won, Seo Joo-kyung, Jin Mi-ryeong, Park Joo-hee, Hwang Yoon-seong, Shin In-seon, Oh Seung-geun, Choi Dae-seong, Jung Seul.
[Kim So-yeon, Star Today Reporter]
