‘MZ Wannabe Icon’ IVE has caught attention with a striking concept film video.
IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) unveiled the concept film video for their pre-release track ‘Rebel Heart’ from their third EP album ‘IVE EMPATHY’ through their official SNS channel on the 9th, presenting a unique atmosphere.
The released video begins with Ahn Yujin smiling slightly with one corner of her mouth raised. Following this, scenes of each member are shown in close-up, gazing into the camera with vacant eyes, creating a dreamy atmosphere that heightens curiosity about the upcoming release. At the same time, the faintly falling snow adds a peculiar tension.
IVE's bohemian style, characterized by a rough and kitschy atmosphere, is enough to draw attention, and the extravagant accessories leave a strong impression. Moreover, the concept film video, interspersed with black-and-white moods, adds weight and allows glimpses of a deeper IVE than before, hinting at their evolved music and emotions, leaving a strong aftertaste despite its short duration.
In particular, the video features the captivating line “Love me and hate me,” drawing fans into IVE's world.
Prior to this, IVE heightened fans' excitement by releasing concept photos. In the photos, IVE showcases a unique yet mysterious mood, proving their multifaceted nature. This suggests a connection to the pre-release title track ‘Rebel Heart.’
Beyond self-love, IVE sings about self-assurance and confidence, and through this new release, they are expected to present a more mature and evolved image, focusing on ‘empathy’ and showcasing a more solid musical world.
Meanwhile, IVE's new release ‘IVE EMPATHY’ and the pre-release title track ‘Rebel Heart’ will be available on various online music sites on the 13th at 6 PM (KST).
[Son Jin-a, MK Sports Reporter]
