Kiki has ranked first in the rookie idol group brand reputation.
According to the Korea Corporate Reputation Research Institute, the big data analysis of rookie idol group brand reputation in March 2025 revealed that Kiki ranked first, followed by Hearts to Hearts in second and Baby Monster in third.
The Korea Corporate Reputation Research Institute extracted 15,625,750 pieces of big data on rookie idol group brands from February 3 to March 3, 2025, for the analysis of brand reputation. This represents a 28.11% increase compared to the 12,197,575 pieces of data from February.
The brand reputation index is a metric created through big data analysis that identifies how consumers' online habits significantly influence brand consumption. The analysis of rookie idol group brand reputation allows for the measurement of positive and negative evaluations, media interest, and the level of consumer engagement and communication regarding idol group brands. Qualitative evaluations from brand reputation monitors were also included.
The rookie idol group brand reputation is analyzed by integrating boy groups and girl groups, measuring consumer participation index, media index, communication index, and community index to analyze the brand reputation index. The big data analysis was conducted on idol groups that debuted after 2023.
Kiki (Jiyu, Isol, Sui, Ha-eum, Kiya), which ranked first in rookie idol group brand reputation, had a participation index of 275,714, media index of 464,591, communication index of 517,359, and community index of 334,590, resulting in a brand reputation index of 1,592,255.
Hearts to Hearts (Carmen, Jiwoo, Yuha, Stella, Jueun, Eina, Ian, Yeon) ranked second with a participation index of 274,400, media index of 403,153, communication index of 474,692, and community index of 255,146, resulting in a brand reputation index of 1,407,391.
Baby Monster (Luca, Parita, Asa, Ahyeon, Rami, Laura, Chiquita) ranked third with a participation index of 158,074, media index of 202,289, communication index of 482,759, and community index of 478,207, resulting in a brand reputation index of 1,321,329. This is a 21.95% decrease compared to the brand reputation index of 1,692,919 in February.
Boy Next Door (Seongho, Riu, Myungjaehyun, Taesan, Ihan, Unhak) ranked fourth with a participation index of 255,192, media index of 343,402, communication index of 379,977, and community index of 256,392, resulting in a brand reputation index of 1,234,963. This is an 8.11% increase compared to the brand reputation index of 1,142,320 in February.
Tours (Shinyu, Dohun, Youngjae, Hanjin, Jihoon, Kyungmin) ranked fifth with a participation index of 147,294, media index of 202,378, communication index of 376,730, and community index of 431,753, resulting in a brand reputation index of 1,158,155. This is a 26.10% decrease compared to the brand reputation index of 1,567,254 in February.
Director Koo Chang-hwan stated, “In March 2025, Kiki ranked first in the rookie idol group brand reputation. Analyzing the rookie idol group brand category, there was a 28.11% increase compared to the 12,197,575 pieces of big data from February. Detailed analysis shows a 36.76% increase in brand consumption, a 36.19% increase in brand issues, a 17.87% increase in brand communication, and a 30.22% increase in brand dissemination,” he analyzed.
He added, “In the link analysis for the Kiki brand, which ranked first in March 2025, terms like ‘debut, freedom, hip’ were highly rated, and in the keyword analysis, ‘Idumi, debut song, Gen Z’ were prominent. The positive-negative ratio analysis recorded a positive ratio of 84.91%.”
The top 30 rankings for rookie idol group brand reputation in March 2025 are Kiki, Hearts to Hearts, Baby Monster, Boy Next Door, Tours, Kiss of Life, Rise, Zero Base One, QWER, Myao, Triple S, Izna, Lisenne, I-LIT, Kickflip, Eunice, Horizon, Even, Artemis, Cat's Eye, Maid in, Now or Never, Fantasy Boys, All Hours, Sophia, Lunate, A1, Genius, The Wind, and Paws.
