The group IVE has topped the singer brand reputation rankings.
According to the Korea Corporate Reputation Research Institute, the analysis of big data for singer brand reputation in March 2025 revealed that IVE ranked first, followed by Lim Young-woong in second and BTS in third.
The Korea Corporate Reputation Research Institute analyzed 101,738,657 pieces of big data on singer brands from February 22, 2025, to March 22, 2025, examining consumer brand participation, media, communication, and community. This represents a 1.39% decrease compared to the 103,173,389 pieces of big data analyzed in February.
The singer brand reputation index is derived from big data on singer brands that present beloved music to consumers, analyzing consumer behavior and categorizing it into participation value, communication value, media value, and community value, along with positive and negative ratio analysis and reputation analysis algorithms. Through brand reputation analysis, it is possible to find out who, where, how, how much, and why people are talking about the brand.
IVE (Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo), which recorded first place in singer brand reputation, had a participation index of 579,881, a media index of 2,316,844, a communication index of 1,990,161, and a community index of 2,633,719, resulting in a brand reputation index of 7,520,606. This is a 7.98% decrease compared to the brand reputation index of 8,173,171 in February.
Lim Young-woong, ranked second, had a participation index of 1,297,010, a media index of 1,303,517, a communication index of 2,592,686, and a community index of 1,371,077, resulting in a brand reputation index of 6,564,290. This is a 3.16% decrease compared to the brand reputation index of 6,778,307 in February.
BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), ranked third, had a participation index of 325,893, a media index of 1,192,968, a communication index of 1,591,231, and a community index of 3,413,013, resulting in a brand reputation index of 6,523,106. This is a 19.72% increase compared to the brand reputation index of 5,448,716 in February.
BLACKPINK (Jisoo, Jennie, Rosé, Lisa), ranked fourth, had a participation index of 200,949, a media index of 885,092, a communication index of 1,671,396, and a community index of 1,945,141, resulting in a brand reputation index of 4,702,577. This is a 28.24% decrease compared to the brand reputation index of 6,553,160 in February.
SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, Dokyeom, Seungkwan, Vernon, Dino), ranked fifth, had a participation index of 371,140, a media index of 891,844, a communication index of 1,095,216, and a community index of 1,443,718, resulting in a brand reputation index of 3,801,918. This is a 16.70% increase compared to the brand reputation index of 3,257,717 in February.
Director Koo Chang-hwan stated, “The analysis of singer brand big data in March 2025 shows that the IVE (Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) brand ranked first. Analyzing the singer brand category, it shows a 1.39% decrease compared to the 103,173,389 pieces of big data in February. A detailed analysis reveals a 4.67% decrease in brand consumption, a 3.99% increase in brand issues, a 3.37% decrease in brand communication, and a 2.64% decrease in brand diffusion,” he analyzed.
He continued, “The IVE brand, which has evolved into a unique icon, ranked first, while the multi-entertainer Lim Young-woong brand, which grows with its fandom, ranked second. The BTS brand, with expectations for both individual activities and group activities, ranked third. The BLACKPINK brand, which is making history with unique challenges, ranked fourth, and the SEVENTEEN brand, which is with their fans during a hiatus, ranked fifth.”
The top 30 singer brand reputation rankings for March 2025 are IVE, Lim Young-woong, BTS, BLACKPINK, SEVENTEEN, aespa, BIGBANG, Lee Chan-won, ITZY, (G)I-DLE, Young-tak, DAY6, Song Ga-in, LE SSERAFIM, TO1, Car the Garden, Jung Dong-won, Yoon-ha, Lee Young-ji, Park Jin-young, TWICE, Jang Yoon-jung, Jang Min-ho, RIZE, Red Velvet, Lee Seung-yoon, BIBI, EXO, and fromis_9, in that order.
