


Actress Hyeri has adorned the cover of a Chinese fashion magazine.
Following the global popularity of the drama "Competition of Goodness," Hyeri has become the cover star of the March issue of China's top fashion magazine "Spotlight." On the 23rd, three covers showcasing Hyeri's diverse charm were revealed through "Spotlight's" official social media, drawing attention.
In this photoshoot themed "Burning Rose," Hyeri experimented with various styles, including long straight hair, tousled waves, and updo hairstyles. She perfectly pulled off a red set-up, a leather dress, and outfits made from unique materials, showcasing her overwhelming visuals. Particularly, as the shooting concept changed, Hyeri effortlessly switched her gaze and poses, creating an extraordinary photoshoot that exuded both soft charisma and dreamy charm.
After the teaser video for Hyeri's "Spotlight" photoshoot was released, the phrase "Lee Hyeri's First Cover in a Chinese Magazine" topped the trending search list on China's social media platform Weibo, and within a day, it recorded 50 million views, reflecting the explosive response from fans.
In February, Hyeri showcased her remarkable acting as the mysterious character "Yoo Jae-yi," a top 0.1% high school student, in the drama "Competition of Goodness," displaying a subtle chemistry with her co-star Jung Soo-bin and setting a new personal best. "Competition of Goodness" has topped charts not only in South Korea but also on OTT platforms in Japan and Taiwan, and a pop-up store for "Competition of Goodness" has opened in Thailand, garnering hot popularity overseas.
Hyeri is set to meet her global fans through her first solo fan meeting tour, "2025 HYERI FANMEETING TOUR 'Welcome to HYERI’s STUDIO.'