‘Naked World History’ has been punished for excessive product placement.
On the 14th, the Korea Communications Standards Commission (hereafter referred to as KCSC) held a general meeting at the Mokdong Broadcasting Center in Seoul and decided on legal sanctions against the tvN entertainment program ‘Naked World History’.
Since the broadcast on December 17 last year, ‘Naked World History’ has repeatedly exposed the brand names of products in indirect advertisements and shown scenes of participants sitting in those chairs, disrupting the viewing flow for the audience over nine episodes.
Commissioner Kim Jeong-soo stated, “The chair advertisement, which is unrelated to the program content, appears as a fixture,” and added, “It seems to be a chair specially made for advertising.” He continued, “It appears that the production team accepts this as if there is no problem, so I believe it is necessary to raise awareness. This is excessive product placement,” and expressed a ‘caution’ opinion.
Commissioner Kang Kyung-pil remarked, “Even though it was referred to the KCSC, it was broadcast in the same form. This is not a trivial matter, so I suggest a legal sanction of ‘warning’,” and Chairperson Ryu Hee-rim also expressed a warning opinion, citing “numbness to indirect advertising.” Consequently, the KCSC decided on a legal sanction of a warning under Article 47 (Indirect Advertising) Paragraph 1 Subparagraph 2 of the Broadcasting Review Regulations.
A tvN representative who attended to provide a statement said, “We have been considering the panel and logo positions to avoid disrupting the viewing flow,” and added, “Although it is a situation that is difficult to correct immediately, we will find a way to adjust it so that it does not become a problem.”
[Kim So-yeon, Star Today Reporter]
