According to big data analysis results for idol personal brand reputation in April 2025, Big Bang's G-Dragon ranked 1st, followed by IVE's Jang Won-young in 2nd and BTS's Jin in 3rd.
The Korean Corporate Reputation Research Institute extracted 138,897,886 pieces of big data on idol personal brands from 1,730 individuals between March 23, 2025, and April 23, 2025, to analyze consumer participation index, media index, communication index, and community index to measure brand reputation index. This is a 7.65% decrease compared to the 150,404,487 pieces of idol personal brand big data from March.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. Through the analysis of idol personal brand reputation, it is possible to measure positive and negative evaluations of idol personal brands, media interest, and the volume of consumer interest and communication. Monitoring by the idol brand reputation editor and risk assessment were also included.
The top 30 rankings for idol personal brand reputation in April 2025 are as follows: Big Bang's G-Dragon, IVE's Jang Won-young, BTS's Jin, BLACKPINK's Jennie, BLACKPINK's Rosé, ASTRO's Cha Eun-woo, aespa's Karina, BTS's Jimin, BTS's Jungkook, BTS's V, BTS's J-Hope, IVE's An Yujin, BTS's RM, BLACKPINK's Jisoo, IVE's Rei, aespa's Winter, SHINee's Key, Red Velvet's Irene, BTS's Suga, IVE's Fall, THE BOYZ's Hyunjae, SEVENTEEN's Hoshi, MONSTA X's Minhyuk, EXO's Baekhyun, WANNA ONE's Kang Daniel, SUPER JUNIOR's Heechul, OH MY GIRL's Mimi, Red Velvet's Joy, SEVENTEEN's Wonwoo, Red Velvet's Seulgi, IVE's Liz, SEVENTEEN's Mingyu, OH MY GIRL's YooA, WJSN's Exy, SUPER JUNIOR's Kyuhyun, LE SSERAFIM's Kim Chaewon, SEVENTEEN's Jeonghan, NMIXX's Seolyun, SIGNATURE's Jiwon, SHINee's Minho, OH MY GIRL's Arin, EXO's Kai, LE SSERAFIM's Sakura, RIZE's Wonbin, TWICE's Mina, SUPER JUNIOR's Siwon, TWICE's Dahyun, IVE's Lee Seo, SHINee's Taemin, OH MY GIRL's Hyojung, Big Bang's Taeyang, SEVENTEEN's Woozi, aespa's Ningning, aespa's Giselle, LE SSERAFIM's Hong Eun-chae, THE BOYZ's Juyeon, OH MY GIRL's Seunghee, TWICE's Nayeon, NCT's Mark, Red Velvet's Wendy, THE BOYZ's New, SEVENTEEN's Seungkwan, WANNA ONE's Hwang Min-hyun, Red Velvet's Yeri, LE SSERAFIM's Kazuha, SEVENTEEN's Dokyeom, TVXQ's Yunho, LE SSERAFIM's Heo Yunjin, Girl's Day's Hyeri, SUPER JUNIOR's Donghae, Big Bang's Daesung, EXO's Suho, SHINee's Onew, ITZY's Yuna, NCT's Jaehyun, EXID's Hani, NCT's Doyoung, WANNA ONE's Park Ji-hoon, ATEEZ's San, NMIXX's Haewon, NMIXX's Jiwoo, ENHYPEN's Sunghoon, WINNER's Kang Seungyoon, ITZY's Yeji, WANNA ONE's Ong Seong-woo, ITZY's Ryujin, Girls' Generation's Taeyeon, ILY:1's Minju, Shinhwa's Lee Min-woo, ILY:1's Yoona, Hats to Hearts' Ian, ILY:1's Wonhee, THE BOYZ's Sunwoo, WANNA ONE's Kim Jaehwan, NMIXX's Lily, BABYMONSTER's Ahyeon, ITZY's Chaeryeong, Highlight's Yoon Doo-joon, WINNER's Lee Seung-hoon, Fifty Fifty's Yewon.
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