Singer Lee Chan-won has been selected as the new brand model for the cosmetics brand Gonghuha.
Gonghuha announced on the 2nd that it has selected Lee Chan-won as its model and launched a new advertisement starting from the 1st.
The brand's operating company, Vitajin, believes that Lee Chan-won's healthy and natural image aligns with Gonghuha's brand philosophy, which emphasizes skin health and improvement. They plan to provide consumers with a sense of trust and showcase high-quality products made with carefully selected ingredients and unique technology.
This advertisement captures the journey of women who play various roles such as mothers, wives, and professionals, as they reclaim their precious beauty, just like their names. It highlights the moment of rediscovering their own beauty, which they had forgotten in their busy daily lives, and aims to provide a special emotional experience of returning to their true selves, according to the brand.
A representative from Vitajin stated, "Lee Chan-won's positive and trustworthy image aligns well with the values that Gonghuha pursues," adding, "Through this advertisement and various marketing activities, we aim to introduce Gonghuha's excellent products to more consumers and establish the brand as one that protects skin health and beauty."
Gonghuha will hold an event offering a name engraving service on cosmetic packaging in line with the CF concept following the selection of Lee Chan-won as the model.
[Ji Seung-hoon, Star Today Reporter]
