An Yujin of the group IVE has become a Lacoste ambassador.
The global lifestyle brand Lacoste announced the news of An Yujin's selection as an ambassador on the 8th, revealing her images.
The released images capture An Yujin posing in a green dress, the brand's signature color. Her slender figure and charismatic gaze overwhelm viewers, raising expectations for her future activities with the brand.
As a top fourth-generation girl group member and a new fashion icon for the MZ generation, An Yujin showcases her bright and energetic charm along with her unique style sense, receiving great love from global fans. Lacoste has selected her as an official ambassador, believing that her artistry and trendy sensibility perfectly align with the brand's image.
In particular, An Yujin's individuality and presence in the K-pop market harmonize with the brand's sophisticated yet casual contemporary style. She is an ideal figure who can represent the brand's core values in the Korean market just by her name.
As the new face of Lacoste, An Yujin stated, "As a K-pop artist, I believe that trying new styles on stage and constantly challenging myself resembles the spirit of Lacoste. I am excited to promote the brand's classic elegance not only in Korea but around the world."
An Yujin officially began her brand activities by attending the 2025 FW fashion show held at the Roland Garros Stadium in France on the 9th of last month. She will actively collaborate with Lacoste through the 2025 SS campaign and participate in various domestic and international campaigns and brand activities as an ambassador.
Meanwhile, IVE, to which An Yujin belongs, successfully held their third fan concert 'IVE SCOUT' at the KSPO Dome (former gymnastics arena) in Olympic Park, Seoul, on the 5th and 6th. They will kick off their fan concert tour '2025 IVE Fan Concert: IVE SCOUT in Japan' starting with performances in four cities in Japan on the 12th and 13th.
[Ji Seung-hoon, Star Today Reporter]
